Franklin Roosevelt has been mentioned more in the last six months than the last six years. There have also been a lot of quotes and comments about fear on Twitter.
Fear does a lot of bad things: Increased stress, difficulty concentrating, pulling back on company or self promotion among many others.
It can also do good things: Intensified focus on what brings in revenue, dropping away of unimportant tasks or events, closer teamwork.
Fear also has to be viewed as acceptable. I lived at a level of terror previously unknown to me for much of last year. But I didn't hide it from myself. The next step was how to work within the framework of chronic fright and continue operating so the rest of my life didn't fall apart.
I have not faced job loss or a foreclosure and I can only imagine it is every bit as horrible as my situation was especially with a family requiring shelter, food and medicine. What I do know is neither paralysis nor frantic activity is the way to get out of it. It has to be faced, felt and accepted.
What I cannot stomach are business owners and entrepreneurs who are afraid - afraid to leave their annual $100,000 Yellow Pages account - afraid to use social media - afraid to take big risks. How in the world do they expect to continue? Who will they blame?
Consumers are looking for heroes. Heroes never take the easy way out. Are your customers still looking for you?
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