Monday, March 9, 2009

Living In A Disposable World

I started a blog earlier this morning about short term thinking and how it's important to think in terms of the long view. Then I read this blog.

A Disposable Company? The Business of the Future? Anna Farmery questions our unthinking assumptions about how and why a business exists. Why don't we find a gap, create a business model that fills the gap, close the business and move on to the next gap? Kinda puts the hurts to my bias on short term thinking.

These businesses would be small, staffed by contract employees and operated under the mantra of "change is good and fast change is even better". The strategic plan would be a function of the demand of the current project. It would only work with customer interaction. Wait a minute, I think I am describing Web 3.0.

There are a million applications for this type of company. You might still specialize in direct sales or web design or as a CEO. Who knows what the business of the future might need?

Businesses established to last still need long term strategies. Fulfilling the strategy will now have to include working with companies that fill a single short term need. It's the best of both worlds.

Saturday, March 7, 2009

We Have Nothing To Fear But Fear Itself!

Franklin Roosevelt has been mentioned more in the last six months than the last six years. There have also been a lot of quotes and comments about fear on Twitter.

Fear does a lot of bad things: Increased stress, difficulty concentrating, pulling back on company or self promotion among many others.

It can also do good things: Intensified focus on what brings in revenue, dropping away of unimportant tasks or events, closer teamwork.

Fear also has to be viewed as acceptable. I lived at a level of terror previously unknown to me for much of last year. But I didn't hide it from myself. The next step was how to work within the framework of chronic fright and continue operating so the rest of my life didn't fall apart.

I have not faced job loss or a foreclosure and I can only imagine it is every bit as horrible as my situation was especially with a family requiring shelter, food and medicine. What I do know is neither paralysis nor frantic activity is the way to get out of it. It has to be faced, felt and accepted.

What I cannot stomach are business owners and entrepreneurs who are afraid - afraid to leave their annual $100,000 Yellow Pages account - afraid to use social media - afraid to take big risks. How in the world do they expect to continue? Who will they blame?

Consumers are looking for heroes. Heroes never take the easy way out. Are your customers still looking for you?

Friday, March 6, 2009

I Have Come Full Circle

I have written a lot of blogs over the last three years. I started at an internet television network and then I started my own - they were clever I thought. The original ones were the best because I spoke my truth instead of working too hard.

So much has changed. My husband has a new kidney, my teenage daughter did more living in the last two years than I did by the end of college and my work situation has changed dramatically.

I complained once to an artist that my hands could not make what was in my mind. She said that as soon as I found the right creative outlet it would flow.

Let's see.